Published on : 26 June 20202 min reading time

Tourism and sport are activities that adapt perfectly to the expectations and changes in society. From now on, sport tourism is democratized. It refers to a trip with the aim of practising a sporting activity.

What you need to know about sports tourism

It is important to understand the definition of sport tourism in order to highlight its issues. Sport tourism can refer to an activity in which an individual is drawn to a particular place as a spectator or participant in a sport event. He or she may travel to attend a sport-related business meeting or a sport attraction. In addition, for the professional actors who practice there, sport tourism can be an identity space. Also, it can serve as a place of expression for the economic strategies of organisations, and can act as a crossroads. It can satisfy the specific needs of active clients, and involves municipal partners such as tourists and sportsmen and women. It is an economic development initiative. Sport tourism allows for the enhancement of the destination profile and optimal visibility for the community, creating infrastructure and economic development.

Benefits of sport tourism

Sport tourism has several important benefits, starting with the development of irreplaceable community capital. It is capable of stimulating social, cultural, tourism and economic prosperity. It provides opportunities for enhanced visibility for a tourist destination. Sport tourism can promote a positive community image and brand to visitors, the business community and the media. In addition, it supports sport development objectives at all levels.

The Future of Sport Tourism

Sports tourism is an activity that allows the integration of a sporting dimension to holidays. A booming sector, it is becoming more and more popular as the number of travellers wishing to integrate sports activities into their programme is constantly increasing. This demonstrates the craze for more and more personalized tourism products, and active tourism vis-à-vis mass tourism, which is declining. With activities such as hiking, sailing and skiing, sports activities can represent an important market share in both summer and winter, in a situation where holidaymakers are increasingly concerned about protecting nature and doing more sport.